This kind of large-scale experience allowed movies like Gone with the Wind to offer advance ticketing at sky high prices in the 30s. In the late ’50s and ’60s, extended runtimes saw a resurgence as studios fought to win back audiences from television. Today, studios seem to be using event films to combat the distractions of social media. When so much digital content is designed for quick consumption, these movies are designed to pull you in completely — the lights go down, and for a few hours, your perspective shifts.
They’re a reminder of what movies can do — and why it’s worth going to the theater to see them. Even if it means putting on pants.